Wednesday, June 19, 2024

Virtually try on clothes with a new AI shopping feature

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When you try on clothes in a store, you can immediately tell if they’re right for you. And if they’re not, a sales associate can swap them out for pieces with different colors, styles or price points that better match what you’re looking for. Before you know it, you’re leaving with an outfit you love.

You should feel just as confident shopping for clothes online. So today we’re introducing two new features that bring this fitting room experience to you: Virtual try-on for apparel uses generative AI to show you clothes on a wide selection of real models, while new filters help you find exactly what you’re looking for.

See clothes on a range of skin tones and body types

While apparel is one of the most-searched shopping categories, most online shoppers agree: It’s hard to know what clothes will look like on you before you buy them. Forty-two percent of online shoppers don’t feel represented by images of models, and fifty-nine percent feel dissatisfied with an item they shopped for online because it looked different on them than expected. Now, thanks to our new virtual try-on tool on Search, you can see whether a piece is right for you before you buy it.

Virtual try-on for apparel shows you how clothes look on a variety of real models. Here’s how it works: Our new generative AI model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. We selected people ranging in sizes XXS-4XL representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types.

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