Wednesday, June 12, 2024

How fashion brand MSGM used Pixel’s AI features in its latest collection

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How MSGM designers used Pixel features

To develop the line’s unique patterns, we provided MSGM’s designers with Pixel 8 and Pixel 8 Pro devices. The featured images on the clothes were shot around the Milan underground area using Long Exposure Mode and edited using Magic Editor.

Long Exposure Mode uses Pixel’s AI camera technology to creatively add blur to capture the energy of the scene in front of you — simulating a traditional long exposure that blurs the motion of moving objects. Achieving this effect on traditional cameras typically requires a tripod, but our engineers found ways to make this more accessible to everyone and stabilize Motion Mode shots.

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