Saturday, June 22, 2024

Broadway Musical ‘& Juliet’ Recoups Investment

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The musical & Juliet announced the recoupment of its $17 million capitalization. 

The show, which is a retelling of Romeo and Juliet set to a score of pop hits, recouped as of April 14, said producers Max Martin, Tim Headington, Theresa Steele Page, Jenny Petersson, Martin Dodd, and Eva Price. & Juliet opened at Broadway’s Stephen Sondheim Theatre on Nov. 17, 2022 and is the first new musical of the 2022-2023 season to announce recoupment. 

The show has played 673 performances with an average capacity of 95.5 percent and an average paid ticket price of $144.44 across its run, according to the production, and maintained healthy grosses throughout its run. 

The musical joins this season’s Merrily We Roll Along, An Enemy of the People and Gutenberg! The Musical in announcing recoupment. Musicals such as Six and MJ announced recoupment from the 2021-2022 season. However, it’s been a tough climate for many on Broadway as costs have risen and a key sector of the audience has yet to return. Many commercial productions have been aided by an up to $3 million tax credit from the state, which can help productions reach recoupment, but is often not actually received by the production for quite some time.

“We’re so proud to be part of a show that brings so much joy to so many people,” the producers of & Juliet said. “It’s exciting to be part of the theater industry’s continuing recovery, and join a growing list of musicals that have recouped post-pandemic, which is further proof that nothing compares to live theater and the shared experience of human connection. We’re thrilled to continue to share our story of second chances with audiences across the globe.”

& Juliet, which features a book by David West Read and a score of pop songs from Max Martin, will launch a UK Tour in July, a North American Tour in September and a German production in October. The musical premiered on the West End in 2019 and also has productions in Australia and Singapore.

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