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Inside Nike’s Star-Studded World Cup Campaign With Kim Kardashian, Travis Scott and … Ted Lasso

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Nike is going Hollywood for its 2026 World Cup brand campaign, releasing a star-studded short film featuring some of the biggest names from music...
Entertainment

ESPN Stars Get Turned Into ‘Toy Story’ Characters in Super Bowl LXI Campaign (Exclusive)

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Woody and Buzz, meet Pat and Peyton. In a crossover only The Walt Disney Co. could pull off, ESPN on Wednesday debuted a new spot...
Business

Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push

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Rita Ferro at Disney Upfront 2026.Courtesy: Disney Co.As Rita Ferro, Disney president of global advertising, prepared to take the stage at the company's recent...
Gambling

New York Eyes Ban on Gambling and Sports Betting Billboards

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Posted on: May 19,...
Business

Creator content made the main stage at TV’s ‘upfront’ pitches — and not just for YouTube

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Dwyane Wade, left, and Jesse Riedel speak onstage during the YouTube Brandcast event at Lincoln Center in New York, May 13, 2026.Mike Coppola |...
Gambling

Colorado Approves Sports Betting Reform Bill: What Changes?

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Posted on: May 14,...
Entertainment

TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech

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The upfronts will never die, they will just change into a new form. Yes, the days when the TV upfronts would culminate with a broadcast...
Business

With Netflix new ad-free standard plan at $20, streaming’s tipping point into old TV is getting closer

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The Netflix logo on one of the company's buildings in the Hollywood neighborhood of Los Angeles, Jan. 20, 2026.Daniel Cole | ReutersStreaming companies are...
Gambling

Premier League Clubs Could Be Barred from Unlicensed Gambling

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Posted on: May 8,...
Entertainment

Amazon Is Leveraging Its Sports Rights in Pursuit of Advertising Domination

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Amazon has quietly built an advertising juggernaut, and Prime Video is at the heart of that growth. The tech giant reported $17.1 billion in...
Entertainment

Hollywood May Soon Be Able to Smooth Out Financial Woes — And Hide Bad News

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The great streaming panic of 2022 began with an errant quarterly earnings report four years ago. Netflix, which had been riding high for years, reported...
Tech

X announces a rebuilt ad platform powered by AI | TechCrunch

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Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on...
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