Stagwell (STGW) Reveals First Look at Programming for Sport Beach at Cannes Lions, Feat. Sports Personalities, Brands and News Organizations in Conversation on the Unifying Power of Sport and Fandom
NEW YORK and CANNES, France, May 25, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today unveiled the initial slate of programming for Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.
Sport Beach at Cannes Lions 2023, hosted by Stagwell.
Notable athletes, brands and media partners confirmed to participate include Maria Sharapova, Carmelo Anthony, Annika Sorenstöm, Sheryl Swoopes, Sue Bird, Alan Shearer, Nastia Liukin, Allyson Felix; Diageo, United Airlines, Qualcomm, Wilson; Axios, Penske Media Corporation, New York Post, and many more.
“As an L.A. native who grew up watching ‘Big Game James,’ I’m personally excited to welcome James Worthy and so many amazing athletes and marketers to Sport Beach, and to discuss the impact that an athlete, a brand, and a game can have,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “People who love sport are one of the most diverse, influential and global audiences, and at Sport Beach, we’ve built a differentiated program to match – anchored by a global mix of sport icons, business leaders, and cultural influencers.”
Programming will cover important topics at the intersection of diversity, equity and inclusion, entrepreneurship, innovation and technology, creativity and marketing, sport as a unifier, and much more.
Monday, June 19
12PM
Bringing Snapdragon to the Pitch: The Partnership Between Manchester United and Qualcomm
Andy Cole, former player, Manchester United
Victoria Timpson, CEO of Alliances, Manchester United
Don McGuire, CMO of Qualcomm
Moderator: Sara Fischer, Senior Media Reporter, Axios
Building for the Female Athlete: How Brands Can Engage
Allyson Felix, most decorated American track & field Olympian and Co-founder, Saysh
Natalie Holloway, Founder, Bala
Amanda Lamb, Global Marketing Director, Team Sports, Wilson
1PM
1:1 with Maria Sharapova
Maria Sharapova, former No. 1 world tennis player and five-time Grand Slam champion
Conquering the Next Generation of Consumers in Esports
Matt Goodman, EVP, Strategic Partnerships, Enthusiast Gaming
Fotoulla Damaskos, EVP, Brand Strategy and Innovation, NRG
Moderator: Rick Acampora, Chief Client Officer, Assembly
11AM
Owning Your Brand: How Athletes & Fans Are Building the New Creator Economy
Spencer Dinwiddie, NBA’s Brooklyn Nets and Co-founder, Calaxy
Solo Ceesay, Co-Founder, Calaxy
Moderator: Dan Gardner, Executive Chairman, Code and Theory Network
Conquering the Next Generation of Consumers in Esports
Matt Goodman, EVP, Strategic Partnerships, Enthusiast Gaming
Fotoulla Damaskos, EVP, Brand Strategy and Innovation, NRG
Moderator: Rick Acampora, Chief Client Officer, Assembly
12PM
Democratizing the Game: Leveraging the Spotlight to Grow Participation
Marko Cheseto, Double Amputee marathon world record holder
Patrice Evra, media personality, investor and former captain, Manchester United and France
Kyle Martino, Founder, Over Under Initiative, Football Cafe and former U.S. Men’s National Soccer Team player
Axios Presents: Women’s Sports Biz Boom
Jessica Berman, Commissioner, National Women’s Soccer League
Tobin Heath, U.S Women’s National Team and Co-founder and co-CEO, RE—INC
Aly Wagner, former U.S. Women’s National Team player and Co-Chair, NWSL to the Bay
Ashlyn Harris, former U.S. Women’s National Team & Gotham FC goalkeeper, and current Global Creative Advisor for Gotham FC
Alexis Ohanian, Founder, Seven Seven Six and Co-Founder and Former Executive Chairman, Reddit
Moderators: Sara Fischer, Senior Media Reporter and Kerry Flynn, Media Deals Reporter, Axios
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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