K-pop sensation RIIZE has been crowned the latest house ambassador for the esteemed French luxury brand Louis Vuitton. The announcement came on December 11, as SM Entertainment praised RIIZE for their unmatched style and trendsetting visuals that have captivated global audiences.
Louis Vuitton, known for its discerning eye in selecting ambassadors, acknowledged RIIZE’s unique flair and individuality that have set them apart since their debut.The representative from the luxury brand lauded RIIZE’s musical prowess, citing the rapid success of their debut single album, “GetA Guitar,” which soared to over 1 million copies within a week and achieved remarkable positions on major music charts.
The fashion powerhouse expressed admiration for RIIZE’s comfortable and free-spirited style, already turning heads in the fashion industry. The collaboration between Louis Vuitton and RIIZE is anticipated to be a creative journey, fostering a new vision that merges the worlds of music and fashion seamlessly.
RIIZE’s meteoric rise to fame began in September with the release of “Get A Guitar,” marking their official entry into the K-pop scene. Now, just a few months later, they have solidified their status not only as musical trendsetters but also as rising stars in the fashion and advertising realms.
Even before their official debut, RIIZE garnered attention and love calls from various brands, showcasing their hip charm and making waves as a rising star in the advertising world. Louis Vuitton’s swift decision to appoint RIIZE as a house ambassador merely three months after their debut underscores the group’s global appeal and potential impact on the fashion landscape.
Louis Vuitton shared their excitement for the partnership, emphasizing RIIZE’s global success and the notable achievements of “Get A Guitar” on music charts worldwide. RIIZE’s popularity extends beyond South Korea, reaching international acclaim with top rankings on iTunes, QQ Music Korean Music Weekly Chart in China, and Japan’s Oricon Weekly Overseas Album chart.
As RIIZE prepares for a comeback with a new single early next year, the world eagerly anticipates the fusion of their musical and fashion influences. With Louis Vuitton’s stamp of approval, RIIZE is set to continue leaving an indelible mark on the global stage, shaping the future of K-pop and high fashion with their unparalleled style and creative vision.