The Irish tech sector may not get the attention it deserves when it’s compared to Silicon Valley or London, but it’s more than a match for even these two hubs in certain areas. One area where Ireland has led the way for a few years now is gaming and, specifically, casino gaming. Thanks to major players in the industry calling Ireland home, many of the casino world’s best innovations emanate from our shores.
The best example of this is Flutter Entertainment. Based in Dublin’s Belfield Office Park, Flutter is among the largest online gambling companies in the world with a value of more than €30 billion. The company made Dublin its international headquarters in February 2022. The decision was prompted, in part, by the fact it owns one of Ireland’s biggest gambling exports, Paddy Power, and its sister site, Betfair.
Paddy Power and Betfair merged in 2015 to create Paddy Power Betfair. Many acquisitions later, including a takeover of The Stars Group, facilitated the switch to Flutter Entertainment. Under this banner, these sites, most notably Betfair, have become places where customers can find the best casino promotions in the UK. From free spin welcome bonuses to daily cash drops, Betfair and its stablemates have become synonymous with value and entertainment.
However, as we’ve said, they’ve also become tech hubs under the Flutter Entertainment banner. Go to the live casino lobby, for example, and you’ll find branded tables overseen by human dealers. These live dealer tables not only offer classic casino games such as blackjack and roulette, but they also feature game show-style offerings like Spin A Win.
Yes, these games were designed by Playtech and Evolution Gaming. However, the branded games have been developed in collaboration with Flutter Entertainment. Moreover, Flutter has given these games a place to sit and, in turn, where they can be accessed by millions of customers. Sticking with gaming, you’ll notice that Flutter-owned casinos also have daily jackpots. These progressive prize pools are designed to drop prizes at random intervals. This innovation has since been copied by other online casinos.
Gaming isn’t the only area where Flutter has changed the game. For example, Paddy Power Sports pioneered one-touch live bets to reduce the time it takes customers to lock in wagers. This innovation basically removed the confirmation process, so the bet could be locked in with a single tap. Another innovation from Paddy Power was Track My Bet, a system that allows customers to monitor wagers made inside betting shops via their computer or mobile. It’s not just online gambling butone of the world’s biggest industries worth more than €100 billion where Flutter has pushed the envelope.
Its headquarters in Dublin was given a €15.5 million makeover ahead of becoming the company’s international nerve centre. As well as housing 1,700 employees, the 164,000 sq. ft building has an onsite convenience store run by artificial intelligence technology. Add to this, leisure spaces and a live roof that’s home to three beehives, and Flutter’s HQ is as innovative as the gambling products it produces. For Ireland, that’s good news. With companies such as Flutter Entertainment leading the way, the local tech sector is gaining worldwide acclaim, and rightly so.
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