“The opportunity to partner with such a global and forward-thinking brand in DP World is an honour for me,” said Bring ahead of this week’s KLM Open. “I’m looking forward to representing DP World and have no doubt that this partnership will be fantastic. DP World’s focus on innovation in the game of golf and growing the game globally perfectly align with my own dreams and goals. I am looking forward to being part of the DP World family at this week’s KLM Open.”

The new partnership, that will see Bring wear the DP World logo on his right sleeve, will provide DP World with a new platform to communicate its global business operations, its commitment to enabling smart trade across the world and its focus on data driven logistics services, innovation, and education. Additionally, Bring will support the DP World’s mission of helping to grow the game of golf and supporting grassroots development, as well as creating opportunities for all abilities, to promote that golf is a game for everyone.

The support of the Danish golfer aligns with DP World’s ever-growing presence in Denmark, following the acquisition of Danish logistics company, Unifeeder back in 2018. Unifeeder operates more than 150 vessels and ships that can carry more than 5.5 million containers every year. Having grown from the best feeder and shortsea network in Europe, Unifeeder is now part of an international logistic company, providing efficiency and sustainable logistical services throughout large parts of the world.

Rashid Abdulla, CEO and MD Europe DP World said: “We are delighted to announce this new partnership with Christoffer Bring and welcome him to the DP World family. It’s important that we support the next generation of talent on the DP World Tour, and we think Christoffer will be a star of the future. We look forward to seeing him continuing to compete on Tour, representing DP World and providing us with opportunities to engage with important customers, prospects and our 103,000 colleagues around the world.”

In addition to carrying the DP World logo on his right sleeve during all tournaments, starting at this week’s KLM Open, Bring will support the DP World business with appearances and meet and greets across the season. The partnership further boosts DP World’s strong ties with the game having been title partner of the DP World Tour since 2022 and title partner of the DP World Tour Championship in Dubai since 2009.